Five client accounts on the Daniks.AI autopilot, with the numbers read from their own Amazon Ads data: the same data their Robot vs Human dashboard shows. Client names, brands and products are withheld.
Figures through 16 October 2026. The PDF is in English.
We took every client marketplace that has run Daniks for at least three months and had ad data from the month before it started: 48 marketplaces, connected between October 2025 and July 2026. For each one we compared the third month on Daniks with the 30 days before the AI started, across all campaigns on the account. The figures are medians across all of them, including clients who have since left.
The five accounts below were picked because the AI clearly worked there, so they did better than typical. Your results depend on your account, category and target ACoS.
The brand ran its own campaigns at about 20% ACoS, spending around $1,300 a month and selling about $6,500 a month through ads.
Daniks was connected in late April and built AI campaigns across the catalog. The brand wound its own campaigns down in May; since June every ad on the account is an AI campaign. The AI kept ACoS where the brand had it and bought far more clicks with the budget, at a lower price per click.
| Before: Feb–Mar avg | After: Aug–Sep avg | Change | |
|---|---|---|---|
| Ad sales per month | $6,487 | $17,834 | 2.75× |
| Ad orders per month | 302 | 744 | 2.46× |
| Clicks per month | 2,374 | 8,353 | 3.5× |
| Ad spend per month | $1,333 | $3,594 | 2.7× |
| ACoS | 20.5% | 20.2% | flat |
| Cost per click | $0.56 | $0.43 | −23% |
From April to June the brand's own campaigns ran at 26–33% ACoS, above the 25% it wanted, paying about £0.94 a click.
Daniks was connected in early July. Both sets of campaigns ran side by side for about two weeks, then the brand switched its own off; the AI has run the account alone since August. ACoS went under the 25% target in September and kept falling in October.
| Before: Apr–Jun avg | After: Sep | Change | |
|---|---|---|---|
| Ad sales per month | £4,968 | £7,810 | +57% |
| Ad orders per month | 260 | 348 | +34% |
| Clicks per month | 1,581 | 2,252 | +42% |
| Ad spend per month | £1,484 | £1,715 | +16% |
| ACoS | 29.9% | 22.0% | −7.9 pts |
| Cost per click | £0.94 | £0.76 | −19% |
1–16 October: ACoS 18.3%, cost per click £0.72.
* October covers 1–16 October.
A manufacturer with steady US ads: about 22% ACoS at $1.11 a click over the summer. Canada barely advertised, with about CA$44 of ad sales a day.
Daniks took over on 1 September and the brand phased its own campaigns out during the month. From mid-September the AI ran about 90% of the spend. The “after” window starts there and leaves out Prime Big Deal Days (6–7 October), which would flatter the result.
| Jun–Aug | 15 Sep–16 Oct | Change | |
|---|---|---|---|
| Ad sales per day | $862 | $957 | +11% |
| Ad orders per day | 13.3 | 16.2 | +22% |
| ACoS | 22.1% | 19.4% | −2.7 pts |
| Cost per click | $1.11 | $0.88 | −21% |
| Jun–Aug | 15 Sep–16 Oct | Change | |
|---|---|---|---|
| Ad sales per day | CA$44 | CA$158 | 3.6× |
| Ad orders per day | 0.38 | 2.27 | 6× |
| ACoS | 13.5% | 14.4% | +0.9 pts |
| Cost per click | CA$0.68 | CA$0.46 | −32% |
US, 1–16 October without the two deal days: ACoS 15.9% against the 15% target. Canada store orders in September: 80, against 42 a month over the summer.
Weeks start on Monday; the last week covers 12–16 October.
In these two accounts the brand kept its own campaigns running next to the AI's, for the same products in the same auctions. The dashboard splits the two every day. The gap row is Robot ACoS minus Human ACoS for the month.
* October covers 1–16 October.
* October covers 1–16 October.
Figures come from Amazon Ads reports imported daily into each client's Daniks dashboard, through 16 October 2026. Ad sales and orders are Amazon-attributed; store orders (cases 1 and 3) are all orders on the marketplace, cancellations excluded. Amounts are in each marketplace's currency. The typical result covers every client marketplace connected between October 2025 and July 2026 with at least three months on Daniks and at least 20 days of ad data in the 30 days before; it compares days 61–90 after the first AI campaign with those 30 days, across all campaigns on the account. The five cases are selected client accounts, shared with names withheld.
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