Daniks.AI

If you're comparing Daniks.AI and Adspert, you're already doing the right thing: both tools are designed to remove manual PPC work and improve performance. But when you look past the feature lists, the decision usually comes down to two things that hit you every single week.

1.How autonomous the system really is
2.What you actually pay in "real" percentage terms

Below is the simplest and most honest way to compare them.

Level of Autonomy: "Optimization Support" vs "Real Autopilot"

Adspert

Adspert is a strong optimization platform. It provides great data, controls, and AI optimization capabilities. For many teams, that's already a big step up from manual spreadsheets.

However, tools in this category still typically require significant internal management:

Someone needs to watch performance continuously
Someone needs to make decisions about structure and strategy
Someone needs to validate what the system is doing
Someone needs to handle exceptions, launches, and edge cases

In other words, Adspert can optimize well, but your team usually stays "in the loop" as managers.

Daniks.AI is built on a different philosophy: Amazon-first, real autopilot.

The goal isn't to assist your PPC manager — it's to replace the daily PPC management work:

Bids adjusted automatically
Budgets allocated automatically
Keyword expansion handled automatically
Negative keywords applied automatically
Scaling decisions executed automatically

That's why sellers use Daniks.AI when they want Amazon PPC to run with essentially no management effort from their internal team — and still keep performance under control.

Bottom line: If you want "AI + dashboards" to help your team work better, Adspert is a great category. If you want "set the target and stop managing PPC," Daniks.AI is built exactly for that.

Real Price: Why "Commission on Ad Sales" Can Become Expensive

At first glance, Adspert's pricing model looks attractive because the commission is charged on "optimized ad sales" (not on ad spend).

But here's the catch: A commission on ad sales is simply another way to charge a percentage on ad spend — and in many real accounts, it becomes MORE expensive than it looks.

The Math

The calculation is simple:

ACoS = Ad Spend / Ad Sales

Equivalent % of Ad Spend = r / ACoS

Now let's plug in realistic numbers:

Most established brands have around 7–8% TACoS (ad spend vs total sales)
In those cases, ACoS is often around 13–18% (because ad sales are only part of total sales)
Adspert's commission range is typically around 0.5% to 1.7% of optimized ad sales

Example A: ACoS = 13%

0.5% of ad sales becomes 0.5 / 13 = 3.85% of ad spend
1.7% of ad sales becomes 1.7 / 13 = 13.08% of ad spend

Example B: ACoS = 18%

0.5% of ad sales becomes 0.5 / 18 = 2.78% of ad spend
1.7% of ad sales becomes 1.7 / 18 = 9.44% of ad spend

So in a very typical "good account," the effective Adspert commission behaves like roughly 3% up to 10%+ of ad spend (and sometimes even higher).

And that's BEFORE you include the fixed monthly subscription fees, which push the effective percentage even higher for smaller accounts.

Daniks.AI Pricing: Straightforward and Capped

For smaller sellers, Daniks.AI is max 3% of ad spend (and often less depending on plan), which means:

You don't pay a hidden "effective 6–10%+" just because the commission is tied to sales
You get a predictable ceiling even as your account scales

In short: Adspert's "commission on ad sales" can look cheaper on paper, but in real ACoS/TACoS conditions it often converts into a higher effective % of ad spend. Daniks.AI stays transparent and typically cheaper for the same scale.

Final Decision: What Should You Choose?

Choose Adspert if:

You want strong optimization tools and analytics
You have an internal PPC team that will actively manage strategy
You like forecasting/scenario-style control and decision-making support

Choose Daniks.AI if:

You want true "Amazon PPC autopilot" with minimal internal effort
You want an Amazon-first system designed to run campaigns end-to-end
You want clearer, capped pricing that stays predictable (and cheaper)

Ready to experience true Amazon PPC autopilot?

Try Daniks.AI and see why sellers choose real automation over optimization support.

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